With the hybridization of habits, the pursuit of performance, the rise of wellness, and the blurring of generational boundaries, beauty is undergoing a deep transformation.

In this Beauty Trends – 2026 report, discover an analysis of the key shifts shaping the industry:
– a more inclusive and intergenerational approach to beauty
– the hybridization of consumption habits
– the expansion and normalization of wellness and holistic beauty
– ultra-performance, spanning beauty tech, biotechnology, and longevity

The report also features an analysis of the most innovative retail concepts, illustrated with detailed case studies.