Volcan Design

References

Expertise

Volcan Design assists you in the implementation of different strategies: offer curation, retail experience and brand narration thanks to our teams and our talent selection.

1 | OFFER CURATION
Create innovative and inspired offers for brands.

– Collectionning
– Style Positionning
– Private Label Positionning
– Upstream Merchandising

We work with:
ButE.LeclercGaleries Lafayette

Read + Read -
+
2 | BRAND NARRATION
Build brand identities and develop them off and online.

– Brand Identity
– Brand Book
– Catalogue
– Shopping Windows

We work with:
PromodManorNetskiKickers

Read + Read -
+
3 | RETAIL EXPERIENCE
Create the meet of a consumer and an offer thanks to a retail showcase.

– Retail Strategy
– Purchasing Journey
– Visual Merchandising
– Store Design

We work with:
L’Oréal Luxe, NocibéCarrefour

Read + Read -
+
+
1 | OFFER CURATION
Create innovative and inspired offers for brands.
Read + Read -
+
2 | BRAND NARRATION
Build brand identities and develop them off and online.
Read + Read -
+
3 | RETAIL EXPERIENCE
Create the meet of a consumer and an offer thanks to a retail showcase.
Read + Read -

– Collectionning
– Style Positionning
– Private Label Positionning
– Upstream Merchandising

We work with:
ButE.LeclercGaleries Lafayette

– Brand Identity
– Brand Book
– Catalogue
– Shopping Windows

We work with:
PromodManorNetskiKickers

– Retail Strategy
– Purchasing Journey
– Visual Merchandising
– Store Design

We work with:
L’Oréal Luxe, NocibéCarrefour

Training

Volcan Design is an official registered training centre

All the tools that make us inspired consultants are in the Volcan Design Academy:

The Trans Shopper Lab, studies of background retail trends carried out every 6 months, it is an international laboratory for brands and retailers.

City Reports report the best of what we see during our visits to the most important cities in terms of retail

Trend Reports are a synthesis of the most interesting European design weeks.

The Volcan Design Colour, our inspiration guide for colours and materials designed in harmony, published every 6 months.

Our training in colour strategies, visual merchandising strategies and our retail tours allowing participants to formalize principles to apply them.

About

Our Story

The Volcan design and brand consultancy is founded by Martine MARESCAUX with one goal in mind: the fusion of style and design.

Colour consultation and design: Adidas sports/running shoes collections.

Foundation of Tribu, a company specialized in the distribution and promotion of high-end furniture and accessories.
Art direction and partnerships with designers Michele De Lucchi, Enzo Mari, Jean Nouvel, Ettore Sottsass and Martin Szekely.

The firm moves onto the Japanese market – its first clients are Citizen and Mitsubishi.

The company moves from its premises on rue Jean-Jacques Rousseau in Paris to a new location on rue Saint-Marc in Paris 2nd arrondissement.

Agreement with major hypermarket E. Leclerc to design the Men’s, Women’s and Children’s collections for the Tissaia ready-to-wear range and devise the brand’s visual identity.

Creation of the concept "Les morceaux choisis" for the Comédie-Française theatre and development of the visual identity of the Comédie-Française Boutique brand, as well as product design for the brand (Award of Excellence – Communication Arts Magazine).

Les Marchands consultancy is founded by Christophe Anjolras. Its focus lies in making merchandising an integral part of the art of retail design.

The agency secures its first client in China, Swire Properties.

The two agencies move into the same premises at 4 rue de la Petite Pierre, Paris 11e on the site of an old clothes factory.

The two agencies offer consulting services to numerous brands interested in creating their own distribution network as part of their drive to create a new retail concept: Salomon, Aubade, Caran d’Ache, Canal+ and more.
New partnership with Kingfisher brands (Castorama and B&Q) and Monoprix for home collections.

Design and production of merchandising guidelines for Louis Vuitton.

Over a 10 year period, the two agencies pooled their know-how in order to offer their customers a pioneering approach: The Global Merchandising.

The two agencies merge to become Volcan Design.
Volcan and Les Marchands are combining their specialist skills in the fields of fashion, houseware/home furnishings, beauty, the arts and luxury goods with a view to constructing a radical new approach: INSPIRED RETAILING CONSULTANCY.

Volcan Design is one of the market leaders, inspiring and advising the biggest brands like l'Oréal, Galeries Lafayette, E. Leclerc, Promod or Pharmabest in innovative and creative retail strategies for brands and retailers.

Our team

The agency can mobilize specialist teams tailored to any situation. We can call on experts in retail trends, style, graphic design, product design, merchandising and retail design, offering advice and support to support brand and retailers in their expansion.

Our Experts

We team up with the best experts to develop our Design and Retail projects.

BUG Agency
Brand Innovation
CAA
High End Contractor
Danaïade
Brand Choreography
Kinese
(Français) Retail decision making. Made easy.
Looom
Lighting Design
Scentys
Olfactory Design
Storever
Sound & Video Design
UrbanWave
Digital Transformation Consultancy

Our Clients

Client Testimonials

Curiosity, conviction, sharing
Volcan is an agency that listens to its clients, and thanks to its international culture, has the ability to push them to reinvent themselves and leave the beaten path.
All while maintaining real pragmatism and realism, while staying focused on operational efficiency and results.

Stéphanie Verhulst, “EPHC” Director
CASTORAMA

Collaborative, open, friendly. Volcan design is a small business that takes the time to truly understand the environment before offering solutions. Unlike other agencies, you feel like design is not the end point, but serves to improve the products and customer experience. It makes a huge difference in the way projects are approached.

Cécilia Pouliquen
NOCIBÉ Beauty Products

Friendly, modern business.With flexible teams always ready to listen, the Volcan company knows how to deliver answers tailored to today’s business issues. Their varied and modern skill set allows Volcan to think outside the box about marketing strategies, image, product development, visual identity, and visual merchandising.

Claire Lebrun-Fontaine, Visual Merchandising
PRINTEMPS Department Stores

Creativity, Can-do Attitude, Operability, Expertise.
For me, Volcan Design is a fresh set of eyes, a deep look into the reality of the market and sales territory.
An expertise that brings to light and puts into action a brand’s needs and expectations.
Volcan Design is also a group of men and women who are passionate, human, and professional.

Marianne Allard, International Visual Merchandising
PIMKIE Fashion Retailers

Client vision, savoir-faire, availability.
Strong responsiveness to client needs, professionalism, a sense for implementation on the ground.

Hélène Bouvier, Director of Linens and Jewellery Departments
CARREFOUR

Blog

Contact us

T +33 (0)1 53 27 67 67
contact@volcandesign.com
4, rue de la Petite Pierre - 75011 Paris

Follow us

InstagramLinkedIn

Sign up to the newsletter