To learn the keys factors for a successful merchandising strategy.
Developing merchandising in an upstream-downstream, global merchandising perspective.
This course alternates theoretical and collaborative practical workshops, nourishing the participants and introducing them with dynamism to a unique approach rather than a methodology.
Groups of 5 to 10 people.
Volcan Design strongly recommends diversity in the teams in order to stimulate dialogue and cross-disciplinary approaches.
THE DAY’S ORGANISATION
The fundamental principles of visual merchandising. Quiz: The importance of merchandising, the fundamental principles of merchandising.
It’s your turn!
3. Finding inspiration
Merchandising trends – a look around the world.
Best practices case study.
Marketing directors and managers, product managers, buyers, collection directors and managers, designers, sales directors and managers, communication directors and managers, merchandisers, sales network directors and managers, store managers, and generally any person in the business involved with developing and presenting the collections.
To ensure that our training sessions fully express the Volcan Design approach, they are led by colour experts trained in global merchandising.
For further information please contact
Michel Carton or Christelle Brochard:
T +33 (0)1 53 27 67 67
4, rue de la Petite Pierre - 75011 Paris