Volcan Design

TransShopper Lab – March 2019 edition: retail on revolution

Facing the digital revolution and in order to serve the reputation of the brand, stores and especially flagship stores, which are the most important shops and ultimate expression of a brand, must offer an increasingly innovative and omni-channel purchasing journey and customer experience.

In addition to location, size and product mix, what are the key elements that enable a brand to build a new flaghship store experience ? What are the drivers that need to be activated between an independent flagship store, a shop in shop in a department store, a specialized channel or a market place ?

In this TransShopperLab, Volcan Design analyzes 8 creative strategies using innovative retail examples and examines the best practices of 3 retail giants by studying Nike’s, Apple’s and Gucci’s flagship stores to help you rethink your flagship experience.

For a presentation of this last TransShopperLab: Retail On Revolution, do not hesitate to contact us by mail (contact@volcandesign.com) or by phone (+33 (0) 1 53 27 67 67).

Contact us

T +33 (0)1 53 27 67 67
4, rue de la Petite Pierre - 75011 Paris